THE HLE MARINE MODEL
Three ways we look after a seafarer in Singapore.
Most companies in this industry sell one leg of a journey. We built around the whole person instead: the movement, the hours in between, and the everyday things that get forgotten.
HLE TRANSPORT · MOVE
Nobody left waiting at a gate
Arrival and departure assistance, point-to-point transfers and hourly charter across every port, yard and pier in Singapore, with a person accountable for the crew, not just the vehicle.
Seafarer's Mobility →
HLE MARINE LOUNGE · REST
A place to be a person again
Somewhere to shower, eat and sleep between a fourteen-hour flight and a four-month contract. Singapore's first transporter-run marine lounge.
Inside the lounge →
HLE STORE · EVERYDAY
The things nobody packs
A seafarer-focused store for the essentials that run out mid-contract: toiletries, SIM cards, work gear, gifts to take home. Currently in development.
Coming soon
ONE FAMILY OF SERVICES
HLE Transport
HLE Marine Lounge
HLE OMS
HLE Store · in development
FROM THE FOUNDER
“As the Director of HLE, I'm proud to share our story as a Singaporean company that has served the marine sector for nearly 20 years. At HLE, we take pride in offering efficient, curated transport solutions tailored to meet the unique demands of our clients.”
Lawrence Ng
Director and Founder · started in transport in 2003, serving corporate banks, government organisations, the marine industry and Jurong Island projects.
WHERE WE STAND
We are not a transport company that happens to serve seafarers.
We started with vans, and vans are still how a lot of the work gets done. But two decades inside crew changes taught us the driving was never the hard part. What fails is everything around it: the unowned hours, the status update nobody sends, the plan made against yesterday's berth.
So we stopped organising ourselves around vehicles and started organising around the seafarer. Everything below follows from that.
Aman Pant
Co-Founder of HLE Marine, Marketing & Relationship Partner
WHAT THAT MEANS IN PRACTICE
Four things you get with every account.
24/7 operations hotline
On standby for urgent bookings or changes, at any hour.
Dedicated account manager
One named person who knows your fleet and your routines.
Tailored transport plan
Built around how your operation actually runs.
Value-added logistics
Supply and delivery alongside the crew change itself.
CARE, NOT ADD-ONS
The parts of a crew change nobody bills for.
These aren't upsells. They're the difference between a seafarer arriving at the vessel ready to work and arriving worn out.
MEAL PLAN
Nobody boards hungry
Added meal services on any crew transportation booking, so a long transfer or an extended layover doesn't mean going without.
MEET & GREET
Somebody is waiting
A person in the arrival hall holding your vessel's name, so a tired crew never has to work out who to call. It is also why that call doesn't come to you instead.
LAND-TO-PORT
Papers and parts, delivered
Logistical delivery services carrying documents and supplies directly to the port or the office, alongside the people who need them.
OUR JOURNEY
From a transport company to a marine services company.
Every step came from watching a seafarer go without something, not from a business plan.
2003 · The humble beginning
Founder Lawrence Ng starts in the transport industry, serving corporate banks, government organisations, the marine industry and Jurong Island projects.
2008 · Building operational strength
With growing trust from marine and corporate clients, the business expands its operations.
2013 · Adapting to industry demands
As maritime crew logistics grows more complex, operations shift towards tailored solutions rather than standard runs.
2018 · Hui Long Enterprise established
Officially established as a registered business, bringing years of experience into a formal structure.
2020 · A tumultuous moment
COVID-19 deeply affects global maritime operations. HLE stays operational to support crew transfers under strict safety protocols.
2024 · A fresh mission begins
Driven by a renewed vision, we expand beyond transport, into seafarer well-being, digital solutions and sustainability.
2025 · Innovation in motion
The Order Management System evolves into a mobile application. A more efficient, agent-first service.
The road to 2030
Net zero carbon emissions by 2030, and a full seafarer ecosystem of movement, rest and everyday essentials, under one name.
SUSTAINABILITY
Decarbonisation doesn't stop at the vessel.
The marine industry is emission-heavy, and the land leg is part of that. Here's where we are so far.
~13
COâ‚‚ prevented
Through greener logistics, paperless operations and supported offset projects.
100
Paper saved
100% paperless invoicing, roughly 1,200 trees over the past year alone.
3
Projects supported
Beach cleanups with SG Beach Warriors, REDD+ Mataven and Keo Seima Sanctuary.
PARTNERS & RECOGNITION
Who we've worked with.
Supporting Sponsor (Transport) for Singapore Maritime Week in 2025 and 2026, and a trusted partner to shipping agencies and management companies across the region.
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Supporter of HLE Marine Lounge
Singapore Maritime Week
HLE Partners Programme
Exclusive benefits for maritime shipping agencies and management companies. Refer new clients and get rewarded.
Supporting Sponsor (Transport) in 2025, and again in 2026 for the 20th edition. This is also where the Marine Lounge idea came from: watching how much of a seafarer's time in Singapore nobody had planned for.
Returning as Supporting Sponsor (Transport) for the 20th edition.
WHAT OUR CUSTOMERS SAY
Reviewed by the people who use us.
Coming from shipping agencies and ship managers who use us week in, week out.
WATCH
HLE in 2025.
A year of crew changes, the Marine Lounge opening, and the Order Management System going live, in three minutes.
Watch on YouTube ↗
Tell us about your crew.
Send us a movement you have coming up. We'll come back with how we'd run it, and what we'd do about the hours in between.